Running an online dropshipping store is insanely easy. We have already discussed in a few blogs that dropshipping business model doesn’t require online store owners to store products beforehand; while selling them online. Business owners operating a dropshipping eCommerce store enjoy several privileges that they can entirely devote their time, effort and money in most vital aspects of business such as sales, marketing and promotional efforts. In fact, with the help of several marketing strategies, drop shipping online stores can scale up business much easier within no time. Dropshipping being a fulfilment business model, it is hard to move ahead without proper digital marketing strategies.
From selecting products to running advertisements, online dropshipping store requires strategic marketing campaigns aimed at enhancing sales. As an online store owner, you need to entice your audience, ensure its presence and let potential customers know the products you are selling. If all these segments have to be intact, it is ideal to adopt online marketing strategies, by all means.
Knowing the significance of digital marketing strategies is the first step, and adopting them opens substantial growth opportunities for an online dropship store. It would prove worthy, particularly; when you are dealing with niche products having high competition. From upselling to cross-selling to retargeting, and many more, let’s delve into those marketing tips to make the most out of the dropshipping online store that focuses on improving sales and make your online store prosper than before.
1. Email Marketing
Want to promote your dropshipping products? Then there is no better way to start. Go for email marketing to gain more sales and retain your customers forever! All you have to do is ask for a subscription to email when prospective customers visit your website. Make sure that you offer them discounts, gifts, coupons to attract them while asking for their email address. As part of advertising and promotion, every online dropshipping store has to do all sorts of enticing marketing techniques, for example, through discounts and offers for products to keep their visitors subscribed to its email list. When visitors subscribe to your subscription lists, you can solicit them to buy from your drop shipping online store.
And one of the most notable advantages of email marketing is, you do not need to sell them all at once after subscription. However, you can remarket products to them every time. Create a series of emails that comprise relevant tips, links to blog articles sent from software strictly depending on a set of conditions at frequent intervals. It gives handy information about your brand intending to convert prospective visitors into loyal customers. You have to keep in mind that personalisation works better and thus necessitates segmentation based on the customers who have already bought products from you, those who have signed up but not purchased yet and those who left without making the purchase. Send personalised email messages for each segment of customers and check the results for yourself!
Retargeting and remarketing are two methods in advertising and promotion to reach out to potential customers and creating brand awareness. More often than not, visitors to your website may not buy products, particularly when they reach your website unexpectedly. Further, even if they want to buy from your store, they may find it hard to identify yours from your competitors.
At this phase, you can think about remarketing intensely, where you show targeted ads to the audience who have visited your site by reminding them about the products, they have searched through but left without making a purchase (there could be many situations). Through retargeting, you can reach out to the right audience and offer products using personalised ads. The targeted audience includes those who have visited a specific page or abandoned items in their cart or searched on the site but could not make conversions. Therefore, it is ideal to go with relevant ads to remind them about the pending purchase and helping them to buy effortlessly. Social media retargeting, though new, has also become very popular compared to email remarketing.
3. SEO and Content Marketing
As we all know, anyone can start a drop shipping business with little investment. Many online store businesses compete with you, selling the same products you offer on your dropshipping store. For example, search engines like Google send their users to their websites rather than yours if you forget to leverage Search Engine Optimisation (SEO) techniques. It is one of the fundamental ways to generate organic traffic by helping your website rank high in search results pages. It is where the significance of having a website with clean design and optimised content becomes paramount. Under such instances, the search engines perceive your online store as the best compared to your competitors. Further, the audience will land on your website and helps prospects to find you and is entirely free.
Of course, one has to invest time and effort but, it is worth the hard work. The best techniques would bring long-lasting results. Similarly, content marketing strategies such as blogging also has great relevance as a marketing strategy since it serves as a medium to offer fresh (Google ranks original content the best) content related to the products you sell and helps your audience. Depending on the types of products and the brands, you can generate a plethora of content (for example, how-tos, buying guides and so on) to keep your customers engaged while elevating your website’s traffic and ranking status. Search engines consider high quality with relevant keywords to rank your website in the top position. What’s more, a great article that is easy to understand and loaded with information would entice millions of prospects to your website.
Remember, SEO is an ongoing process and should be adopted religiously to stay on top of the remarkable results achieved. These are plenty of other marketing strategies used to grow your dropshipping online store. Upselling and cross-selling are among them. While the former deals with trying to sell an expensive product to a prospective customer for generating additional revenue, the latter involves selling the additional products, related products based on the purchases made by the customers. Usually, both these techniques are combined to get the desired result.
AICart B2B and B2C eCommerce platform
On aicart.eu, the unique platform for B2B and B2C eCommerce, you can start your online store, reseller business or convert it to a marketplace or dropshipping store based on your business preferences. Start selling on any online platform without really owning stock of products and get them delivered at customer location at much lower shipping cost. Explore the hidden advantage in AICart’s one and only Stockless Drop shipping, Live Courier modules to make the most out of selling online. Connect with millions of verified suppliers from around the world that you can find the right supplier partner. Also, as an online store owner, get yourself assured that the products and brands you sell are always available. Plus, leave the hassles of sending goods, the associated costs to us. As we have several courier partners for delivery tasks, your customers can avail of the service from our courier partner that offers the lowest shipping rates. Therefore, run your online store/marketplace/dropshipping on aicart.eu, where you can hand over the complex tasks to us while you carry out the business the easy way!